What is BS EN 16708-7:2020?

BS EN 16708-7:2020 is a technical standard that provides guidelines for effective content writing on websites. It focuses on various aspects, including readability, accessibility, and usability of the written content. The standard aims to enhance the overall user experience by ensuring that the content is clear, concise, and easy to understand.

Why is BS EN 16708-7:2020 important?

In today's digital age, where information is readily available on the internet, it has become crucial for websites to provide high-quality, well-written content. BS EN 16708-7:2020 sets the benchmark for content creators, helping them deliver valuable information to their target audience. By adhering to the guidelines outlined in this standard, websites can enhance their credibility, increase user engagement, and improve their search engine rankings.

Key Features of BS EN 16708-7:2020

This technical standard covers several key features that are essential for effective content writing. These include:

Readability: BS EN 16708-7:2020 emphasizes the importance of using simple language, shorter sentences, and appropriate headings and subheadings to make the content easier to read.

Accessibility: The standard encourages content creators to consider users with disabilities by providing alternative text for images, using descriptive links, and ensuring proper color contrast.

Usability: BS EN 16708-7:2020 recommends organizing the content in a logical manner and implementing effective navigation to enhance the overall user experience.

Consistency: The standard emphasizes maintaining consistency in writing style, tone, and formatting across the website to create a cohesive and professional impression.

Benefits of Implementing BS EN 16708-7:2020

By adopting the guidelines set forth by BS EN 16708-7:2020, websites can reap numerous benefits:

Enhanced User Experience: Well-written content leads to a better user experience, ensuring that visitors can easily navigate the website and find the information they need.

Improved SEO: Following the recommended practices of this standard can result in improved search engine optimization, leading to increased visibility and organic traffic.

Increased Credibility: Clear and concise content establishes the website as a trusted source of information, enhancing its credibility among users.

Better Conversion Rates: Engaging and compelling content has the potential to convert website visitors into customers or subscribers.

In conclusion, BS EN 16708-7:2020 is a vital standard for content writers and website owners. By adhering to its guidelines, websites can enhance their quality of content, provide a great user experience, and achieve their desired goals.